Centric Software Acquires Contentserv

Centric Software, a subsidiary of Dassault Systèmes that is focused on product lifecycle management (PLM), has signed an agreement to acquire Contentserv, provider of product information management (PIM) and product experience management (PXM) solutions for an enterprise value of €220 million.

Centric Software provides enterprise solutions to plan, design, develop, source, price and sell products ranging from apparel to consumer electronics to food & beverage.

Founded in Germany in 2000, Contentserv enables consumer goods and other companies to create and manage product content intuitively by means of AI to optimize consumer experiences across all digital sales channels. 

“At Contentserv, we don’t just manage product data—we transform it into seamless, high-converting product experiences that drive revenue,” says Michael Kugler, CEO of Contentserv. “This data flows in from multiple sources and formats and consumers expect accurate, rich and engaging product experiences, anytime, anywhere and across every conceivable channel and touchpoint. Manufacturers and retailers strive to continuously refine and optimize product presentation based on insights from consumers, competitors and marketplaces. Contentserv meets these challenges with our AI-powered Product Experience Cloud (PXC), transforming product data into real revenue.”

“We are thrilled to welcome Contentserv to the Centric Software family. Both companies share a customer-focused, innovation culture,” says Chris Groves, CEO of Centric Software. “By integrating Contentserv into the Centric family of solutions—from PLM to planning to competitive market intelligence, pricing & inventory optimization and visual boards—brands, retailers and manufacturers can seamlessly turn product content into enriched, market-ready experiences that drive engagement and conversion. In today’s competitive market, time-to-market and product experience go hand-in-hand.”

The transaction is due to close in the near future subject to regulatory approval and other customary conditions for a transaction of this nature.

Sources: Press materials received from the company and additional information gleaned from the company’s website.

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