Dassault Systèmes’ New AR Experience Transforms Parisian Monuments

Dassault Systèmes has announced “Energy Experience,” its immersive augmented reality experience that transforms Parisian monuments by showcasing sustainable energy solutions created with virtual twins to promote clean energy for the future.

The experience merges the virtual and the real worlds to bring disruptive innovations impacting energy consumption, reinventing greener mobility and optimizing food production to life at iconic landmarks, transforming the Arc de Triomphe, Place de la Concorde, the Champs-Elysées and other sights with solutions inspired by nature.  

Through street marketing initiatives and a web app challenge to find each project and win prizes, the experience invites the public to become active participants in discovering vertical farming, decarbonized last-mile delivery vehicles, sustainable construction materials, electricity-generating hydro turbines and other innovations from CSADI, EEL Energy, Midipile, NetZero, Polytech Nancy, Strong By Form and Urbanloop.

“We believe in the transformative power of virtual worlds to address real-life challenges.  And, we want to make this technology accessible to and impactful for everyone,” says Victoire de Margerie, vice president, Corporate Equity, Marketing & Communications, Dassault Systèmes. “‘Energy Experience’ demonstrates how virtual twins enable clean energy innovators to drive human progress with solutions that benefit all. This isn’t just about an experience; this is about virtual worlds for real life.”  

Sources: Press materials received from the company and additional information gleaned from the company’s website.

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