Intel at Computex 2016: Processors for the AI-Curious, VR-Savvy, Video-Hungry Crowd

Gregory Bryant, Intel corporate vice president, joins Navin Shenoy via hologram at Computex 2016. The hologram was powered by the new Intel Core i7 Extreme Edition processor (Image courtesy of Intel)

Gregory Bryant, Intel corporate vice president, joins Navin Shenoy via hologram at Computex 2016. The hologram was powered by the new Intel Core i7 Extreme Edition processor (Image courtesy of Intel) Gregory Bryant, Intel corporate vice president, joins Navin Shenoy via hologram at Computex 2016. The hologram was powered by the new Intel Core i7 Extreme Edition processor (Image courtesy of Intel).

The opening act for Intel’s keynote at this year’s Computex (Taipei, Taiwan, May 31-June 4) was a virtuoso Wushu artist’s martial arts sequence, augmented with the digital rings she wore. The gadgets dramatized her graceful thrusts, kicks, and cuts with digital clouds and smokes corresponding to the velocity and vector of her movements. This was perhaps a gesture to suggest the CPU maker is charging into the world of connected devices, virtual reality (VR), and augmented reality (AR).

Navin Shenoy, Intel’s corporate VP and GM for the Client Computing Group (CCG), praised the Wushu act as “an amazing example of the intersection of art and technology.”

He believes the 50 billion connected devices that are expected to come online in 2020 represent “a new cycle of growth.” According to him, “personal devices will create more and more data, which will beget more data centers, which will beget more devices.” Some might call this a vicious cycle; Shenoy, however, described it a “virtuous cycle.”

As the leading chip maker, Intel has a vested interest in making its processors the center of this cycle. The company highlighted two star products at the show:

The Intel Core i line has been the standard for gaming and consumer applications. With the Core i7 Extreme Edition, Intel pushes it toward cutting-edge games featuring VR. The company writes, “The Intel Core i7 processor Extreme Edition delivers a fantastic experience with Oculus Rift and HTC Vive, with more than enough room to spare. So whether gaming or creating in VR environments, gamers and enthusiasts can count on the most vivid, immersive or realistic experiences possible now—and be ready for what’s to come.” (”Our Most Powerful Desktop Processor Yet,” Gregory Bryant, Intel, May 30, 2016)

The Xeon E3-1500 V5, on the other hand, targets HD video streaming, VR streaming, and remote CAD applications. The processor comes with Iris Pro integrated graphics, Intel Quick Sync Video, and Intel Graphics Virtualization technology. In its announcement, Intel writes, “By combining the performance of Intel Xeon processors with the graphics power of Intel Iris Pro graphics P580, Intel’s most advanced graphic processor, the product family enables service providers to pack more video streams into a single server or appliance for a minimized data center footprint and reduced power consumption.”

Jennifer Huffstetler, Intel’s director of datacenter product marketing, reported that the new Xeon E3 1500 increases remote application performance by as much as 26%. Intel also revealed the new Xeon processor has 50% more graphics execution units.

Citrix XenServer 7.0 will now support Intel Graphics Virtualization Technology. In workstation virtualization, this will allow administrators to assign one processor to one user (a setup preferred by professional engineering software users); or one processor to up to seven users (a cost-effective way to share computing resources by light to medium users).

Intel is also eyeing the AI (artificial intelligence) development initiatives, fueled by machine learning. The company writes, “The machine learning revolution is expanding insights across every form of computing. From autonomous driving to media to health, technology is freeing human potential with intensive compute power operating on massive datasets ... the upcoming Intel Xeon Phi family will provide good performance per watt per dollar for deep learning customers. Intel also began shipping pilot systems of Intel Xeon E5-2600v4 with integrated FPGA for machine learning applications.”

For a long time, Intel CPUs are synonymous with the PC industry. But the rise of mobile devices and cloud-hosted apps indicates the PC must evolve, or risk becoming irreverent. In a blog post, Shenoy writes, “As an industry, we must and will move beyond the device we know today to completely new kinds of PCs. Imagine a PC that is truly immersive, assistive, with an incredibly natural interface tailored for your individual needs.”

It’s difficult to tell what such a PC would look like, but Shenoy and his colleagues at Intel seem to believe the PC can survive its contest with tablets—perhaps even thrive. He thinks the new PC will prove to be “the ultimate Darwinian device.”

NVIDIA, Intel’s counterpart in the GPU market, is also venturing into VR, AR, and AI markets. Both see the compute-intensive workloads in these sectors as opportunities to pitch their datacenter products. For more, read “NVIDIA GTC 2016: The GPU Wants to Accelerate VR, AI, and Big Data Analysis,” April 2016.

For more, watch Intel’s Computex keynote below:

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Kenneth Wong

Kenneth Wong is Digital Engineering’s resident blogger and senior editor. Email him at kennethwong@digitaleng.news or share your thoughts on this article at digitaleng.news/facebook.

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