DE · Topics · Resources · Sponsored Content

Physically-Based Rendering Revolutionizes Product Development

NVIDIA IRAY helps reduce development cost & time-to-market by ensuring concept models match the real-world product.

During the creation of a physical product, digital assistance in the form of computer automated design software (CAD) enables fast and cost effective development. Such tools allow designers to comprehend correct form and function throughout product development.

Concept drawings or renderings provide the earliest insight into the product and set overall expectations. Any difference between product concept and product reality can create problems. When real-world appearance differs from expectations, products require iteration and start life under a cloud of disappointment.

Differences can result from the limited ability of tools to truly model actual behavior, the lack of complete detail captured in the digital representation, or the creation of a synthetic environment that unintentionally suspends the laws of physics. Iteration adds expense and delays revenue realization.

NVIDIA, a longtime leader in the advanced graphic engine industry, seeks to address these problems through the NVIDIA IRAY system. IRAY is a physically-based rendering (PBR) solution that creates a photorealistic representation of models. It is designed to ensure that renderings conform to the laws of physics in both appearance and actual behavior by accurately modeling the materials.

This paper uses IRAY as an example to explore the advancement and advantage of physically-based rendering, and it provides a model to characterize potential business impact when “concepts match reality”.

Fill out the information below to download the resource.

For which of the industries do you perform design engineering or related functions? Select all that apply.
By downloading this content, I agree to receive the DE 24/7 Newswire, a twice weekly free email newsletter (you may choose to opt-out in the newsletter).

Latest News

Dyndrite Pitches CAD-to-Print Technology for AM
Dyndrite wants to provide PostScript-like technology for additive manufacturing.

Luxion Releases KeyShot 9
KeyShot 9 brings an array of advanced technology and features, such as one-click GPU-accelerated real-time ray tracing and artificial intelligence denoise.

ExOne Introduces New X1 160PRO Metal 3D Printer
The printer is capable of 3D printing more than six qualified metal materials, plus ceramics, into dense and dimensionally accurate...

Huntsman to Unveil Two Flexible 3D Printing Materials
Company unveils IROPRINT F 80112 filament and IROPRINT R 1801 resin at Formnext in Germany.

All posts