New Dell AI PC Portfolio

At the Consumer Electronics Show (CES) held earlier in January this year, Dell Technologies unveiled the latest advancements in its line of PCs, as well as a company-wide rebranding of its consumer, gaming, and professional laptops and workstations.

According to Matt Allard, Director of Strategic Alliances at Dell Technologies, this brand unification effort will help customers better navigate their choices when it comes to selecting the right PC for their application needs. “The Dell team made a pretty big decision to simplify how we  present our products to the market,” Allard says, noting the variety of brands available, such as Precision, Latitude, Inspiron, XPS, etc. “That could be a complicated matrix for customers, and there was a lot of overlap.”

Dell now offers a stack of three primary brands with a clearer separation between product areas. The basic Dell brand includes consumer devices for “play, school and work” that are meant for individual users with traditional computing needs. The Dell Pro line is for commercial applications that require enterprise-level remote management and configuration access. The Dell Pro Max brand provides maximum performance for demanding applications like professional media and entertainment creation, engineering and architecture. 

There is a Dell Pro Rugged line of heavy-duty devices for extreme environments. Those computers support the NVIDIA RTX™ 500 Ada Generation Laptop GPU. You can read more about those computers in our previous coverage here.

In addition, under each brand there are three types of models available: Base (essential performance), Plus (with maximum scalability), and Premium (super thin and light). 

According to Allard, the Dell Pro Max line will be the only units available with discrete, professional graphics, including the NVIDIA GPUs that power its current line of Precision laptops and desktop workstations. 

“The Pro Max line is inclusive of workstations and offers discrete graphics,” Allard says. “The other difference is that higher performing processors are available in Pro Max, including the Xeon processors, AMD Threadripper, and higher wattage Intel processors. The Pro Max line is also where you will find computers with ISV certifications from our engineering software partners. And like the current Precision workstations, they are highly configurable.”

In terms of artificial intelligence (AI) processing, the Dell and Dell Pro lines offer integrated neural processing units (NPUs), while Pro Max offers both NPUs and NVIDIA RTX GPUs. (More details on specific GPU configurations will be available later this year.)

The brand change from Precision to Dell Pro Max will be completed later in the year. The desktop units available in the line will include Micro, Slim and Tower variants.

You can learn more at the new Dell Pro Max website here.

Allard says the reorganization of the PC lineup should help customers when they want to buy a new computer or upgrade an existing system. “It’s going to be easier than ever to find the right device with our new AI PCs unified under the Dell brand,” Allard says.

You can read further details about the new branding and computers below, and in this Dell blog.

Meet the Dell Pro and Pro Max Computers

According to Dell, the Dell Pro laptop portfolio includes some of the smallest and lightest laptops in their class and can withstand more hinge cycles, drops and bumps from regular use as competitor devices. The Dell Pro devices include Intel Core Ultra (Series 2, V and U SKUs) and AMD Ryzen processor options, featuring integratedNPU, CPU and GPU. They also include on-device AI, Copilot+ PC experiences. The computers include:

Dell Pro 13/14 Premium: Available in 13- and 14-inch display sizes this is the slimmest and lightest of the Pro portfolio, starting at only 2.36 pounds and offers improved performance for both single-thread and multi-thread operations.
 
The Dell Pro 14 Premium will also be the first commercial notebook with a Tandem OLED display.  

Dell Pro 13/14/16 Plus: This unit is offered in a variety of configurations, form factors (laptop and 2-in-1) and display sizes (13-, 14- and 16-inch) and is built to withstand MIL-STD testing.

In addition, the base tier of Dell Pro laptop is available in 14- and 16-inch configurations. Dell Pro Desktops are available in micro, slim and tower form factors with Intel Core Ultra (Series 2, U SKUs) and AMD Ryzen processor options. According to the company, these are Dell's first commercial desktops with NPUs for AI-optimized performance.

For most engineering users that currently rely on Dell Precision workstations with demanding workflows and graphics requirements, the Dell Pro Max lineup provides a range of high-performance PCs. These devices include Intel Core Ultra (Series 2, U SKUs) and AMD Ryzen and AMD Threadripper processor options and available professional graphics. 

Dell Pro Max 14/16: The new 16-inch size available with these laptops provides more screen real estate and supports complex and high-performance applications. With support for up to the NVIDIA RTX 2000 Ada Generation Laptop GPU, designers, engineers and architects have the power they need for AI inferencing, rendering and other applications.

Dell Pro Max Desktops: These scalable desktop PCs support industry applications, such as architecture, design and graphical and data analysis, and enable light AI workloads. Available in micro, slim and tower form factors, they are available with NVIDIA RTX professional graphics.

According to Dell, there will be additional AMD and Snapdragon X Series processor options and additional Dell Pro Max models available later in 2025.

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